The Wall Street Journal
| Industry | Newspaper |
|---|---|
| Notable employee | [[anthony-derosa|Anthony DeRosa]] (strategic newsroom team) |
The Wall Street Journal is a national newspaper. Anthony DeRosa served on a strategic newsroom team there, championing data-informed initiatives to guide coverage, deepen audience engagement, and drive digital growth.
Contributions
DeRosa co-authored a 209-page strategy roadmap credited with helping double the paper's previously flat subscription base. He relaunched the paper's flagship newsletter and introduced "news you can use" content aimed at jobseekers, and oversaw bureau strategies across the newsroom using advanced analytics.
Technical work
DeRosa helped develop StoryThreads, a feature providing a timeline of related articles via relevant hyperlinks, and a widely-used series navigation inset for related articles. He also assisted with design and development of custom layouts for special projects and enterprise reporting.
Notable coverage
DeRosa took part in special projects including the Elizabeth Holmes trial, presidential elections, the anniversary of September 11, and the paper's housing market rankings.