Anthony DeRosa

Current role	VP, Newsletters & Programming
Employer	[[pluralsight\|Pluralsight]]
Notable past employers	Reuters, Circa, The Wall Street Journal, The Daily Show
Known for	Tumblr blog SoupSoup; social media journalism
Website	antderosa.com

Contents

1. Early career and SoupSoup
2. Reuters
3. Circa
4. The Wall Street Journal
5. The Daily Show
6. ON_Discourse
7. Pluralsight
8. Teaching
9. Recognition
10. Tools and AI
11. Writing
12. See also

Anthony DeRosa is a digital media executive, journalist, and technologist with more than 20 years of experience leading content and product teams for newsrooms and media organizations, including Reuters, Circa, The Wall Street Journal, and Pensions & Investments. He helped launch three startups over the course of his career. He is currently Vice President of Newsletters and Programming at Pluralsight.

Early career and SoupSoup

Before moving into newsrooms, DeRosa built a widely-followed Tumblr blog called SoupSoup, curating news, photography, and culture. The attention it drew led directly to a job offer from Reuters — the company hired him as its first social media editor after recognizing, in the words of New York Magazine, "serious unused editorial talent in the building."

Reuters

DeRosa joined Reuters as Social Media Editor, becoming one of the first journalists at a major wire service to systematically integrate social platforms into breaking-news coverage. He co-authored The Verification Handbook, a widely cited resource for journalists and aid workers verifying user-generated content during crises. He also hosted a video series called "Tech Tonic" and wrote as a Reuters columnist. In 2011 he was awarded "Best Innovation in Storytelling" by Reuters; in 2013 he shared the "Journalist of the Year" award from Spanish newspaper El Mundo with Knight Foundation's Jennifer Preston, recognizing his early work using social media for journalism — see Awards and Recognition.

Circa

DeRosa served as Editor-in-Chief of Circa, a mobile news startup that broke stories into discrete, updateable facts rather than traditional articles — an approach that influenced how a generation of publishers thought about mobile-first storytelling.

The Wall Street Journal

At The Wall Street Journal, DeRosa served on a strategic newsroom team driving data-informed coverage decisions and audience growth. He co-authored a 209-page strategy roadmap that helped double the paper's previously flat subscription base, relaunched its flagship newsletter, and introduced "news you can use" content for jobseekers. He worked on high-profile coverage including the Elizabeth Holmes trial, presidential elections, and the anniversary of September 11.

The Daily Show

DeRosa spent five years as Digital Production Manager at The Daily Show, helping build its digital department from the ground up. The team won an Emmy Award and received nominations in 2018 and 2019. He also helped produce the New York Times bestseller The Donald J. Trump Presidential Twitter Library and its nationwide installations, which won a Cannes Lions Grand Prix and a Clio Award.

ON_Discourse

As Head of Product and Content at ON_Discourse, DeRosa helped launch a private membership community for business leaders, led the audience team, launched the company's expert network, and helped build an enterprise offering for Fortune 50 companies. He also led production of two podcasts.

Pluralsight

DeRosa is currently Vice President of Newsletters and Programming at Pluralsight, a technology training company, where he leads the newsletter program and editorial initiatives.

Teaching

DeRosa has also served as an adjunct journalism professor at New York University.

Recognition

DeRosa has been featured by AdWeek, New York Magazine, Details, TIME, Mashable, and Gizmodo, and was called "the undisputed King of Tumblr" by The New York Times. NBC New York named him one of the top 20 people to follow on Twitter. See Awards and Recognition for the full record of awards and press mentions.

Tools and AI

DeRosa actively documents his exploration of artificial intelligence tools, including a self-built directory of AI services, ChooseMyAI, and the AI Builds Showcase, where he demonstrates projects built with Claude Code and Codex. See Tech Stack for the platforms and coding languages he has used across his editorial and non-editorial projects.

Writing

Beyond his newsroom bylines — see Selected Writing — DeRosa writes an independent newsletter, Stranger Than Fiction, covering media, technology, and AI.